Ametora: How Japan Saved American Style by W. David Marx

By W. David Marx

Glance heavily at any mostly “American” article of garments nowadays, and you can be shocked to work out a jap label within. From high-end denim to oxford button-downs, eastern designers have taken the vintage American look—known as ametora, or “American traditional”—and grew to become it right into a large company for firms like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is a part of a protracted discussion among jap and American type; in truth, a few of the staple items and traditions of the trendy American dresser are alive and good this present day due to the stewardship of jap shoppers and style cognoscenti, who ritualized and preserved those American types during times once they have been out of style of their local land.

In Ametora, cultural historian W. David Marx strains the japanese assimilation of yankee type over the last hundred and fifty years, displaying how eastern trendsetters and marketers mimicked, tailored, imported, and eventually perfected American variety, dramatically reshaping not just Japan’s tradition but additionally our personal within the approach.

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Sometimes a friend’s smile, when she offers us a volume, will serve in lieu of all comment: the great, unforgetImage not available table friendships of our life often begin in this way. I shall be the friend who, all unknown, lends you books. When the number of books so increases that the few lines devoted to them reads like no more than a library catalogue, so much the worse – or so much the better! It will often be the case: for the surprise I have in store, a magnificent and charming one for those who listen to me even with half an ear, is the proof that no other epoch produces so many works meant for the silent hours: disinterested works which, to the chosen few, means interesting ones.

Poetry consisting of creating, one needs to identify certain states of the soul, certain gleams of a purity so absolute that, well sung and well lit, they constitute, as it were, the jewellery of mankind: there you will have symbolism, there you will have creation, and the word ‘poetry’ here finds its proper meaning – it is, in sum, the only creation possible to humanity. And if, in reality, the jewels one adorns oneself with do not manifest a state of the soul, one has no right to them . . woman, for instance, that eternal thief .

La Dernière Mode, 1 FASHION On the argument that, in this late-summer hiatus between years, it is not plain what the new or ‘latest’ fashion is going to be, Madame de Ponty chooses for her first article a permanent and unchanging topic, jewellery. JEWELLERY Paris, 1 August 1874 Too late to speak of summer fashions and too soon to speak of winter ones (or even autumn ones). Though several great Paris Houses, as we happen to know, are already busy over their end-of-season selection. e. jewels. A paradox?

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